MUMBAI: With an aim to search a Toon Jockey, Nick has announced Nestle Munch ‘Nick Kaun Banega Toon Jockey‘.
The channel will give kids a chance to be famous on Nick and decide what shows should play and at what time.
Kids simply need to tune into Nick between 4 pm to 8 pm daily and answer simple questions. The initiative will run till 16 November.
To participate in the Nestle Munch ‘Nick Kaun Banega Toon Jockey‘, kids have to tune into Nick daily from 4 pm to 8 pm and answer a simple question and send in their entries. They can also keep winning daily prizes like Ipod shuffles and laptops through the period in addition to the grand prize.
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In a recent survey conducted by Nick across 15 cities in India where 2300 kids were surveyed, it was revealed that 31 per cent wanted to be famous on TV rather than have good looks or travel abroad! Nick India SVP and GM Nina Elavia Jaipuria said, "Nick has a deep insight into what makes kids tick and we always look for new and innovative ways to connect with them. Toon Jockey is yet another novel endeavour that will help kids fulfil their wish this festive season. We hope that kids can truly live out their dream by being Nick TJ‘s." Nick will support Toon Jockey with a robust 360 degree marketing campaign through cinema tie-ups, out-of-home advertising, high outdoor visibility and massive van activation in key markets. The campaign will reach out to kids all over the country spanning 40 cities in India and will cover metros such as Mumbai, Delhi, Kolkata, Bangalore as well as other small cities in Maharashtra, UP, MP, Punjab, Haryana, Chhattisgarh and Himachal Pradesh. In addition, Nick will also interact with kids through other touch points at Westside Stores. Nicktoons – Spongebob Squarepants, Dora, Perman and Ninja will tour across Mumbai, Delhi, Kolkota, Lucknow, Jaipur, Indore and Bangalore to meet and give them tips on being a TJ. Nick has roped in partners such as Nestle Munch, Kissan Jam Squeezy, PVR and Westside for this mega hunt. |
