MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.
After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.
“Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.
As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.
“The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.
The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.
