MUMBAI: Nick has partnered with Sterling Publishers to launch story books based on Dora and SpongeBob SquarePants.
Priced at Rs 55, the storybook titles include Class Confusion, Bubble Blowers Beware, Dora loves Boots and The Birthday Dance Party. The range is available in large format stores like Landmark, Crossword, Granth, Odyssey, Oxford and Depot across India.
Says Viacom Media VP consumer products Sandeep Dahiya, "Story books form an inherent part of kids‘ daily routine. We‘re glad to partner with Sterling Publishers to extend the presence of our most popular characters into this category."
"We‘re sure these books will keep children occupied beyond their TV time," adds Sterling Publishers director and head children‘s book division Gaurav Ghai.
