MUMBAI: Kids channel Nick has partnered with Baskin-Robins to launch its new marketing initiative for Christmas.
Keeping in mood with the festive season, Nick is launching an orange flavoured ice cream called ‘Nick flavour of the season’ by Baskin-Robins.
The initiative will see Nick’s animated character SpongeBob SquarePants personally scooping out the ice-cream for kids on 23 December at the Inorbit Mall in Mumbai. Also, the character will distribute gifts to all the kids present at the Baskin and Robin outlet.
The special Nick flavour will be available at the Baskins-Robins outlet until 4 January 2009.
