MUMBAI: This Independence Day, the Nickelodeon will address the challenges India is facing despite of being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’.

Taking a cue from what the ideal India should be from a kid’s point of view the channel brings alive the sentiment and a child’s version of an ideal independent country.

 Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.

As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all & stereotyping despite of being in the 73rd year of Independence.

The most popular Nickelodeon characters Shiva lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.