MUMBAI: Nickelodeon has elevated Anne Mullen to senior vice president, on-air creative strategy.

Prior to this, Mullen was director, original programming and production at Sundance Channel where she oversaw its creative strategy and supervised the production and creative teams for the channel content development.In her new capacity, Mullen will be responsible for overseeing the on-air creative execution for Nickelodeon 24-hours a day, from pre-school to Nick at Nite. She will also oversee the conceptualisation, development and execution of all on-air promotion and brand communications in partnership with Nick‘s programming, brand marketing and digital teams to ensure that the on-air creative execution aligns with Nick‘s business objectives.