MUMBAI: Nickelodeon and Viacom Consumer Products (NVCP) have signed a merchandising deal with SpongeTech Delivery Systems in US.
As per the deal, SpongeTech will bring SpongeBob SquarePants to bathtubs and beaches in the form of soap and sunscreen infused sponges for kids.
This production and sales partnership not only includes the SpongeBob SquarePants, which celebrates its tenth anniversary in 2009, but two other animated Nickelodeon characters, Dora the Explorer and Go, Diego, Go!.
SpongeTech‘s take will be available at mass market retail, drug, convenience, and specialty stores, online and e-tailers beginning third quarter 2009.
SpongeTech COO Steven Moskowitz says, "SpongeBob is one of the great icons in popular culture today. We are excited about this partnership and see this as a natural fit and an opportunity to produce and market SpongeBob-branded Spongetech product. With the partnership in place, coupled with our strong sales force, parents and children around the county now have an even greater opportunity to be introduced to Spongetech‘s superior product line."
