MUMBAI: Nickelodeon/MTVN Kids and Family Group has named Jane Gould to the position of vice president, consumer insights.
The announcement was made by Nickelodeon/MTVN Kids and Family Group senior vice president research and planning Ron Geraci. Based out of New York, Gould will report to Geraci.
In this role, Gould will be responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; and Nickelodeon‘s digital brands like AddictingGames, Shockwave and Nick.com.
She will help understand the attitudes, lifestyles and behaviors of target audiences, and help the channels in creating complementary and focused business strategies. Gould also will be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon‘s production, consumer products, and recreation and public affairs departments.
Gould, a nine-year Nickelodeon veteran, was most recently with Nickelodeon Australia as director of programming, content development and research. She was responsible for implementing several key research projects including Brain Squeeze, a year-long research project aimed at kids 10-14 to generate critical data about tweens, and Australia‘s first research study into interactive pre-school television.
In addition, she was responsible for all research for Nickelodeon Australia‘s target audiences, and applying the findings to key programming acquisitions.
