MUMBAI: As the kids kickstart the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of School Contact Programme. Presented by Ford, Co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings, India’s leading kids’ entertainment franchise is back with it’s annual ritual of welcoming children across schools with a high decibel power packed programme.

The latest edition will have two campaigns run under this program - Turn Up the Fun with Nickelodeon’s Gattu Battu and SONIC’s Prank Sessions with Golmaal Jr. Nicktoons. The program is specially designed for the young viewers that will inspire them to welcome the new academic year on a positive happy note.

Organised across 650 schools, the campaign kick-started on July 22 for a period of four weeks and will see Nickelodeon and SONIC’s favourite characters –Magictoon Rudra, Super Jasoos Gattu-Battu and Prank gang of Golmaal Jr engage with children in schools across the country. The channel will host a blend of fun games, interactive activities, selfie sessions which will give our young viewers a chance to win some exciting prizes. The month long school contact program will be conducted across 17 cities including – Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur, and Pune to name a few.

Speaking about the initiative, Nina Elavia Jaipuria, Head, Hindi and Kids TV Network commented on the initiative, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.”