MUMBAI: In a bid to celebrate the 10th anniversary year of Nick‘s flagship character SpongeBob SquarePants, Nickelodeon Viacom Consumer Products (NVCP) has partnered with fashion design brand Nooka to create a line of ‘limited-edition‘ wrist watches inspired by the same.

Nooka has created two timepieces - the Nooka ZENH and Nooka ZENV model - featuring graphics and colours based on SpongeBob and ‘Bikini Bottom‘ with additional collaborations to be released throughout 2009 and 2010.

Says NVCP senior vice president - domestic licensing Hal Snik, "As we continue to reinterpret the look and feel of SpongeBob for our audiences in its 10th anniversary year, Nooka‘s style combined with SpongeBob‘s humour and optimism makes that transition an organic one."

SpongeBob SquarePants is syndicated in 171 markets across 25 languages.