MUMBAI: Sahara One has tied up with Middle East’s kids’ entertainment brand - Spacetoon Media Group and will be sourcing animation and live action content. This move will help Sahara One strengthen its kids' band.

Sahara One will telecast an hour of popular animation and live action series targeted at kids between the age group of 4-14 years, sourced from SpaceToon Media Group’s library throughout the week.

This band will be called SpaceToon Hour and will be on air from mid December 2005.

This deal also marks the entry of Space Toon Media Group in India with properties like Crush Gear, Me & My Brother and Captain Tsubasa.

Sahara One CEO Shantonu Aditya said, "We are thrilled to have signed this deal with Spacetoons Group. The addition of Spacetoons content to our programming offering is extraordinary not only because of the obvious expansion of our kids content array, but also because we truly believe their portfolio has a host of programming gems."

Additionally Spacetoon Group along with Sahara One Television will jointly promote and market the Sahara One SpaceToon Hour in India through on-air and ground level promotions across the country.

Spacetoon International CEO – India Rajiv Sangari said, "Sahara One is one of the fastest growing entertainment house in India today and we are the largest players in the kids space in the Middle East. This deal marks the coming together of two big media powerhouses to create a unique offering for the Indian kids, which today rule the charts for everything and anything. Additionally India is a very critical market for us and India will see a lot coming from Spacetoon group, soon."

"Spacetoon kids content strength will further strengthen the kids programming offering on Sahara One Television, which is of paramount importance to our overall programming strategy particularly in India where one third of the country’s population is under 15 years of age,” said Sahara One Television COO Purnendu Bose.