Mumbai: Sony's kids channel Sony Yay! has announced the launch of the Japanese anime series Naruto on 15 August. It will air Monday through Friday at 8 p.m. With the first ever launch of Naruto in five languages, the channel aims to bring anime fans across all age groups closer to their favourite ‘Ninja’. This new addition leads to a significant expansion of the channel’s exhaustive and ever-growing toonverse.

The show celebrates a style of Japanese anime and is based on a series of Masashi Kishimoto’s manga. The series will showcase a young boy’s resilience and undaunted quest to become the most powerful leader of his village.

Sony Pictures Networks India, Kids’ Genre! business head Leena Lele Dutta said, "The popularity of anime is growing immensely in India. Our endeavour with Naruto is to take this popular series and add a multilingual offering that will help satiate the demand for anime lovers as well as increase its footprint through localization. With Naruto, Sony Yay! will cater to a larger audience of kids and young adults and further strengthen its leadership position."