SpongeBob takes to theatre to tap kids in South Africa

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SpongeBob takes to theatre to tap kids in South Africa

MUMBAI: Nickelodeon‘s flagship character SpongeBob is gearing up to walk out the television space and do some real stage play.

The kids entertainment channel is staging a play based on SpongeBob in South Africa to establish direct contact with kids audience in the region.

Titled SpongeBob SquarePants: The Sponge Who Could Fly!, the 90-minute musical will be shown from December 2009 until January 2010 in Johannesburg and Cape Town.

SpongeBob SquarePants: The Sponge Who Could Fly! tells the tale of SpongeBob‘s longing to fly with jellyfish of ‘Jellyfish Fields‘ and his persistence in achieving his dream.