MUMBAI: Toonz Media Group, Neon Creation and Backbones Entertainment have signed a co-production partnership deal for Chi-Chi, The Apprentice Sorceress. It is an eleven-minute, 52-episode 3D CGI comic fantasy kids’ series, based on the pop-up book by the same name. Production is expected to be completed by mid-2019.

Chi-Chi, The Apprentice Sorceress, which is aimed at 4 to 6-year old kids, is the story of a cheerful young girl, full of curiosity who, ever since she found a book of magic spells, constantly tests out new spells and potions. Accompanied by her friends Nino the dragonfly, Mew-Mew the artistic rabbit, Tiggy the squirrel who loves to cook, and postman Charlie the rhinoceros, they embark on wonderful fantasy-filled adventures. It is an enchanting, fun series full of magic and surprise that focuses on the importance of learning to live and grow together and teaching kids to have a true community spirit.

Toonz Media Group CEO P Jayakumar said, “Chi-Chi is an amazing show which will entertain and enrich kids across the world. I am very happy that Toonz found the perfect partners in Neon Creation and Backbone Entertainment. We are absolutely positive that this collaboration would go a long way”. 

Post-production is to be entirely done by Toonz while pre-production is shared by Neon and Toonz and animation production between all three. The series will be distributed in Korea, Greater China and Thailand by Neon Creation, in Malaysia by Backbone Entertainment, and for the rest of the world by Imira Entertainment, part of Toonz Media Group.

Neon Creation president Sara Kyungwon Han-Williams adds “When I introduced Chi-Chi to the world for the first time it was received with accolades for its beautiful and outstanding design of characters and backgrounds. Since then I’ve ded