Toonz, Spectra to produce animated TV series for $7 mn

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Toonz, Spectra to produce animated TV series for $7 mn

MUMBAI: Toonz Animation India has partnered with Canada-based Spectra Animation to co-produce 52 episodes of the preschool animated TV series, ‘Paddy‘s Pages‘. The episodes will run for 11 minutes each.

The budget of the project is pegged at $7 million and will be jointly financed by both the parties. "Paddy‘s Pages is a local product perfected for the world to enjoy. We aim to take the series to the masses by early 2011," says Toonz Animation CEO P Jayakumar.
Conceived by Toonz Animation senior designer and concept artist KP Muraleedharan, the concept of Paddy‘s Pages has been further developed at Spectra Animation, which is led by Raymond Lebrun, director of the international preschool series, Toopy and Binoo.

"Paddy‘s Pages is yet another testament of our dedication to bringing quality series to preschoolers around the world," says Spectra Animation president and executive producer André A. Bélanger.

Paddy‘s Pages, which chronicles the adventures of a 6-year-old boy who is fond of reading books, was an official selection to the Chicago International Children‘s Film Festival in 2007.

"Paddy is a typical child of today, always inquisitive and has an unbridled hunger for knowledge. It is impossible to visualize the imagination of a child when he reads a book. Paddy‘s Pages is an honest effort to portray that," quips Muraleedharan.