MUMBAI: Warner Bros Consumer Products (WBCP) has forayed into the stand-alone store space with the launch of its latest retail concept - Kids' WB. As part of this concept, all Warner Bros licensed merchandise across categories and properties, will be showcased and be on sale under the brand Kids' WB.

"The launch of the Kids' WB Stores is a unique and important initiative for Warner Bros brands in India. We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities," said Warner Bros Consumer Products MD - Australia, New Zealand and India Preston Kevin Lewis, commenting on the launch of the concept in India.

Consumers will now be able to purchase apparel, accessories, footwear, toys, stationery, home décor, books, infant hardlines, food, personal care and other merchandise featuring world famous Warner Bros properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman.

Kids' WB is a first of its kind initiative by Warner Bros Consumer Products in India. Following a successful launch in Coimbatore, Warner Bros Consumer Products is taking the concept to several other cities across the country - Chandigarh, being the next city to unveil a store launch, soon to be followed by Jaipur, Delhi and Mumbai subsequently.

"By keeping diverse categories under one roof, the Kids' WB retail concept is a fun, engaging destination for parents and kids," said En theos consulting managing partner Nagarajan Subramanian. En theos is the licensing product and retail representatives in India for Warner Bros. Consumer Products.