MUMBAI: ZeeQ, the newly launched edutainment channel from Zee Entertainment Enterprises Ltd, has said it is now available on Dish TV and Videocon d2h direct-to-home platforms.
Dish TV customers can watch ZeeQ on channel no. 510, while Videocon d2h has put it on channel no. 525 as a paid-for channel.
The ZeeQ programming slate features programmes like ‘Teenovation’, a show in association with National Innovation Foundation about Children innovators who display brilliance and create utility items for problems they see around them, ‘Wordmatch’, a national Hindi game show, and ‘BrainCafé’, a hang out to learn about science theories, concepts and its applications.
ZeeQ business head Subhdarshi Tripathy said, “ZeeQ has researched programming content which is produced on the basis of experience of Indian kids. We are committed to provide the unique viewing experience of learning through ZeeQ’s edutainment platform to Indian kids through wider network of Dish TV and Videocon d2h.”
ZeeQ is the 32nd channel from Zeel, which manages ZeeQ’s broadcast operations, while Zee Learn will look after the content and channel management. Zeel will invest Rs 1 billion in ZeeQ over a period of three years and is eyening a break-even in five years.
The bi-lingual channel will have 70 per cent content in Hindi and 30 per cent in English. ZeeQ will be a pay channel and have a mix of home produced and acquired content.
