MUMBAI: Bag Films today announced the appointment of Aradhna Kohli as brand director of the production house. Her current role comprises corporate communication, public relation and business development for the company.

The objective of getting on board a brand director for the production house is to create more awareness about the company and create a distinct positioning for Bag Films in terms of its services and products to build and sustain brand visibility.

Kohli will also assist the marketing team in developing marketing strategies, looking at appropriate platforms for new business opportunities as well as the creation of win-win situations for brands outside the group to associate themselves with Bag Films.

Expressing her views on the appointment, Bag Films managing director Anurradha Prasad said, "We welcome Kohli into our organization. With her expertise Bag Films will see a tremendous change in many aspects across the board."

Prior to joining Bag Films, Kohli worked with Perfect Relations as a senior image manager. "It was a natural evolution for me to become a brand director because in my earlier assignment I have worked with several brands of different categories, be it, media, education, films and the entertainment industry. My objective is to uplift the brand both at national and international platforms." Says Kohli.