Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced its entry in the city of Guwahati with the launch of a four-screen multiplex at Aurus Mall on GS Road. 

Opening on the auspicious occasion of Durga Puja, the all-new Inox Insignia will offer an ultra-premium seven-star multiplex experience with its four exclusive auditoriums and a total of 183 recliner seats, said Inox in a statement.

From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and Dolby Atmos surround sound, Inox aims to offer the slickest of luxury experiences at Insignia, it added.

With one multiplex already operational at ABS Mall, Jorhat, Inox Insignia will be Inox's second multiplex in the state of Assam and first in Guwahati.

Inox Leisure Ltd regional director - East Amitava Guha Thakurta called Inox Insignia the "first-ever ultra-luxurious cinema experience in Guwahati," which is set to introduce the "seven-star experience" to Inox guests. "We feel proud and delighted to open our first multiplex in the wonderful city of Guwahati during the auspicious Durga Puja festivities. We invite the cine-goers of Guwahati to visit us and experience an extraordinary movie-watching experience," he added. 

With this launch, Inox is now present in 70 cities with 156 multiplexes, 658 screens, and a total seating capacity of 1,48,829 across India.