MUMBAI: Hindi cinema just found a faster way to reach your screen. NH Studioz, the Indian content giant with over 2,500 film titles in its vault, launched three new free ad-supported streaming TV (FAST) channels, partnering with Runn Media Labs to make the magic happen.

The new channels — NH BollyFlix, NH BollyGold and NH BollyRaga — are already live on Samsung TV Plus, Swift TV, and RunnTV, offering a buffet of blockbusters, golden classics, and musical gems that can be streamed for free. Think of it as Hindi cinema’s greatest hits, rewrapped for the streaming age.

.  NH BollyFlix delivers the big-bang entertainers.

.  NH BollyGold revisits cinematic treasures from Indian cinema's golden era.

.  NH BollyRaga spins a nostalgic loop of melodies and chart-toppers.

NH Studioz holds one of the largest Indian film collections across Hindi, Tamil, Bengali, Punjabi, Marathi and Malayalam languages, spanning from the 1950s to present-day releases. This move into the FAST universe is both a modernisation and a masterstroke.

Runn Media Labs, the brains behind RunnTV, brought its tech muscle to the party—building out distribution and monetisation tools to turbocharge NH’s legacy content for today’s streaming platforms.

"Runn Media Labs brings a unique strength to the table — their deep understanding of the streaming business, combined with robust technical expertise, is rare and extremely valuable," said NH Studioz executive director Shreyans Hirawat. "The speed at which their team executed this launch has been phenomenal. We're already live with multiple platforms, including Samsung TV Plus, RunnTV and Swift TV, across the globe and are excited to scale further."

Runn Media Labs founder & CEO Manish Sinha added, “We’re thrilled to partner with NH Studioz and enable the launch of three high-quality Hindi cinema channels... With a strong content library and an agile distribution model, we together look forward to creating compelling, scalable viewing experiences for global audiences.”

As digital consumption booms and ad-supported models gain traction, the NH-Runn duo looks ready to rewire Hindi cinema’s distribution model.

Classic meets code, and it’s streaming gold.