MUMBAI: In keeping with its endeavour of providing its viewers with fresh and clutter-breaking content, &pictures, India’s premium Hindi movie channel extends its festive offering with the premiere of the best of Bond movies all of January and February, 2015. With a festival as massive as Agent 007 himself, &pictures gives its viewers the opportunity to experience a supreme action-packed experience.
Kick-starting Bond Nights with the premiere of the latest Bond film - Skyfall on 2 January 2015, the channel has gone all out to initiate innovative marketing initiatives and create a colossal brand recall. In a bid to grab maximum eyeballs, &pictures has a populated special billboard branding across Ahmedabad, Surat, Baroda, Rajkot, Mumbai and Delhi with the enormous cut-outs of the blue-eyed Bond – Daniel Craig. To reach out to the movie enthusiasts, &pictures has also devised a strategy to run promos of Skyfall in about 500-600 UFO digital screens during and before the interval of the newly released movie PK in the run – up to ‘Bond Nights’!
Moreover, social media platforms will be on fire with some surprising contests for viewers that will surround each Bond movie that is to premiere on &pictures. Apart from the fact that audiences will now be able to see their favourite rouge assassin for the first time in Hindi, audiences will also be able to watch them in complete action. A unique line of promos encompassing each Bond movie will also include some tongue in cheek humour.
Speaking of the action filled line up, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL, stated, “&pictures has always stood for providing premium entertaining content to our audiences. With Bond Nights, we are exhibiting one of the most exclusive and anticipated film franchises across the globe. We are ringing the New Year with super sleek Bond series, with most of the films from the line-up premiering for the first time on Hindi television. Adhering to the nature of Bond films our marketing campaign includes eclectic mix of traditional and innovative strategies specifically targeted consumer as well as trade audiences.”
In addition, to reach out to the trade agency community &pictures had organized an inventive activity ‘Bond of the agency’ across Mumbai and Delhi. A race car (synonym with Bond) gaming set up was located in the respective agency cafeterias. This exciting gaming console provided a distinctive opportunity to all the employees to partake and win original Bond merchandising. The winner with best score was also granted ‘Bond of the agency’ title.
The mega movie series of the latest Bond flicks will make its way on television screens for the first time in Hindi on &pictures every Friday at 8:00 PM from 2 January to 13 February!
