MUMBAI: ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios, Privé Unscripted will première on television on 21 January 2019, 11 PM onwards.
Privé Unscripted consists of iconic stories including intriguing titles such as Weinstein: The Inside Story, Targeting Bin Laden (Featuring Barack Obama), Meet the Trumps: From Immigrant to President, Inside Obama’s White House, David Beckham - Into the Unknown and much more. Privé Unscripted will be telecast at 11 PM starting 21 January till 25 January. After that, the films will be aired every Sunday at 8 PM.
ZEEL head - premium channels Shaurya Mehta said, “We have evaluated our audience and the tune-in they have on the channel specifically. Based on that we have built the strategy starting with week nights and then move into a weekend slot. Close to 26 per cent of the consumption on &Privé happens through biographies (film based). Currently, we have acquired over a dozen titles from BBC, but we continue to look at more titles in the coming months.”
The content will also be available on ZEE5 on live TV basis and as for VOD there is a catch-up that will be available as well.
Commenting on the occasion, ZEEL CMO Prathyusha Agarwal said, “Authenticity today is a compelling need and a key driver for consumers across product categories and brand choices they make. This is a premium content; any advertiser associating with the channel is about building premium brand. The channel has a balanced ratio of male and female audience because everyone is coming at it as a nuance cinema."
Since its launch, &Privé HD has curated 350 movies with 52 premieres including critically acclaimed and award-winning titles like Moonlight, Lion, The Post, The Imitation Game, A Beautiful Mind, The Wolf of Wall Street, Catch Me If You Can, Memoirs of a Geisha, Donnie Darko, Revolutionary Road amongst others.
BBC Studio SVP and GM South and South East Asia Myleeta Aga said, “We’ve had a great experience working with the team at Zee. Our association with BBC First resonated with Indian audiences so well and was a huge success. We believe that quality storytelling whether drama or unscripted will always connect with audiences; immerse and entertain them. We hope to receive a great response from the viewers for our documentaries on &PrivéHD.”
Mehta believes that with Privé Unscripted the channel has extended its relationship with BBC Studio and harnessed the power of this exceptionally thought-provoking quality content. “We are sure that the audience will embrace this new format of content,” he added.
