Mumbai : Disney Star Network, India’s one of the leading TV network has capped off another remarkable year, with its six Hindi movie channels – Star Gold, Star Gold 2, Star Gold Romance, Star Gold Thrills, Star Utsav Movies and Star Gold Select ending the year 2023 on a winning note as the #1 Hindi Movies Network on TV. These channels have together garnered an impressive market share of 25 per cent in the Hindi Movies channel space.
Disney Star head - content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee said, “We are happy to conclude another remarkable year as the #1 Hindi Movies Network in the country. The success of our Hindi Movies Portfolio lies in our content strategy to deliver top-notch entertainment to our viewers. Our diverse mix of movie channels encompass an unmatched variety of films ranging from the premieres of the biggest blockbusters to high-concept movies with relevant social messages and timeless classics, collectively reaffirming our position as the preferred destination for exceptional cinematic experiences on television. We look forward to continuing our commitment to entertaining viewers with the choicest of exciting and engaging Hindi cinema across genres,”
Backed by a clear brand promise, Disney Star’s Hindi Movies Network has an impressive collection of differentiated brands, each of which enjoys leadership in their respective segments. Star Gold, the go-to destination for Premieres of Blockbuster movies dominated the year once again by airing 3 out of the top 4 World TV Premieres It has consistently aggregated an impressive average reach of 79 Mn viewers every week, closing the year as the highest reach platform and the leader in the Pay Movies category. The channel’s promise of presenting TV premieres of the latest mega blockbusters continued in 2023 with movies like Pathaan, Brahmāstra: Part One – Shiva, Rajini The Jailer and Ram Setu.
Star Gold 2, the twin channel of Star Gold, is the second-highest reach platform on TV aggregating an average of 72 Mn audiences every week, consolidating Star Gold's position as the No. 1 Hindi Movies Network in India.
Star Gold Romance, India’s only channel exclusively dedicated to the romance genre launched on March 23. With movies such as Dilwale Dulhania Le Jayenge, Dil Toh Pagal Hai, Mohabbatein, 2 States, including highly acclaimed movies from South such as Sita Ramam & Fidaa and iconic titles from Hollywood such as Titanic, Disney’s Aladdin & Cinderella, and Star Gold Romance has won the hearts of audiences offering a unique space for love, warmth and feel-good romance.
Star Gold Thrills was the most disruptive and successful channel launched in 2023. It has curated high-octane movies from genres like Thrills, Action & Adventure, Sci-fi, Horror and dubbed these movies in Hindi. Through this, it has introduced India to Hollywood’s world-class entertainment. The channel has notched up 57 per cent of male viewership, highest in its category. A well-rounded portfolio of franchises such as Marvel Studios’ Avengers, 20th Century Studios’ Avatar, Godzilla and The Chronicles of Narnia, has kept the viewers on the edge of their seats.
Star Utsav Movies is amongst the leading movie channels on DD Free Dish with blockbuster movie premieres like Ram Setu, Cuttputlli and Babli Bouncer. The channel is also home to the biggest Bollywood movies like Laxmii, Rowdy Rathore, Singham, Total Dhamaal and Chup Chup Ke.
With a robust value proposition and star-studded portfolio, Disney Star’s Hindi Movies network continues to entertain 378 million viewers (monthly reach) with top-quality entertainment and continues to be the preferred destination for movies on television.
Source:
[1] BARC | HSM U, MF 15-50 ABC | TV | 2023 | AMA (Mn)
[2] BARC | HSM U, Univ | 2023
[3] BARC | HSM U, Univ, TV + OOH* |2023
[4] BARC | HSM U, MF 15-50 ABC | 2023
[5] BARC | HSM U, Univ, TV + OOH* | 2023
[6] BARC | HSM U, Univ, Week 16-52’23
[7] BARC | HSM U+R | Universe | TV+OOH* | Week 49-52’23 | Cum Rch (Mn)
