MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.
It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.
“Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.
The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.
A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.
The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.
This channel will start all over India by next week n you can read my tweets here 24*7. pic.twitter.com/RGZoPjayae
— KRK (@kamaalrkhan) May 28, 2016
“I personally am a big fan of his tweets and among his 1.1 million (11 lakh) fans on Twitter”, voices Varma.
Adding further, "It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.
"Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand," he informed.
