MUMBAI: B4U Network will be sponsoring the Mayor of Londons popular Annual Diwali Event at Trafalgar Square, London, on 16 October.

We are delighted to be sponsoring what is arguably the biggest Annual Diwali event in London. At B4U Network, we strive hard to entertain our viewers and the event at Trafalgar Square is an extension of that, said B4U Network CEO Sunil Rohra.

Over 20,000 people are expected to attend this free Diwali event, which will present a colourful programme of entertainment for all Londoners to enjoy.

Speaking on the occasion, the Mayor of London said, "Diwali, the festival of lights, is a wonderful opportunity for all communities to come together and celebrate the richness and diversity of London. Celebrated in India and throughout the world to welcome in the New Year, it symbolises the power of good to triumph over evil and the renewal of life."

B4U Network will be promoting its new interactive services and will be creating a special programme on the event, which be screened on B4U Movies and B4U Music on 1 November.