MUMBAI: On International Women's day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!