MUMBAI: India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a   billboard which was created on Saturday, 9th February. Setting a perfect parallel, the live billboard, conceptualized by MTV and executed by Zenith was placed at a thrilling height of 35 ft. in Chitrakoot in Andheri, Mumbai.

Continuing its leadership in ground-breaking consumer-engagement initiatives, MTV provided a unique, one-of-its-kind experiential activity to the Roadies fanatics with a popular task, inspired from the fifth season of the iconic franchise. The billboard gathered a humongous crowd of fans who were pumped to be given a chance to accomplish the task live and compete head on. The very first to be elevated on the staggering height and compete were actors and reality show stars, Divya Agarwal and ex- Roadie, Varun Sood, who will also be seen in the journey of Roadies Real Heroes on MTV’s digital platform.

Commenting on the successful execution of the live billboard task, Navin Shenoy, Marketing Head –Youth, Music & English Entertainment, Viacom18 said, “Roadies epitomizes fierce competition and audacious challenges for thrill seekers. So, we owe it to the fans to add to the thrill factor on Roadies year on year. The team cracked a really audacious idea- an iconic Roadies task performed live on a billboard. It’s definitely a first in India. We are committed to maintaining our innovative, disruptive streak as brand MTV.”

The breathtaking live billboard stunt was a complete breakthrough in re-defining the passion and boldness that Roadies espouses for. The 16th season of Droom.in MTV Roadies Real Heroes powered by Oppo and co-powered by Frankfinn Institute of Air Hostess Training and Woodland is up for a lot more action and quirky stunts with the auditions episode on every Sunday, 7PM only on MTV.