The Times Group's Radio Mirchi got that vital head start over its rivals when Bollywood glam doll Aishwarya Rai did the honours as its FM station was officially flagged off this evening from the Times Building in South Mumbai.

As per current indications, the next channel that is likely to launch is Radio Today (from the Living Media group). The others that are still waiting to get their respective shows on the road are Radio Mid Day (from the Mumbai eveninger's stable), Radio City, from Star India and Millennium Broadcast.

Radio Mirchi is available on the 98.3 FM band.