MUMBAI: Sony Music Entertainment India and Tiger Baby have unveiled Tiger Baby Records, a fresh joint venture designed to champion emerging talent and weave musical narratives. This new label, a fusion of Zoya Akhtar and Reema Kagti’s creative clout, and Ankur Tewari’s musical vision, with Sony Music's global reach, promises to shake up the Indian music scene.
Tiger Baby Records has already made waves, collaborating with jewellery brand Tanishq on a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish, directed by Kagti. They've also released the soundtrack for "Superboys of Malegaon," featuring compositions by Sachin-Jigar and lyrics by Javed Akhtar.
The label will also showcase original music curated by Tewari, highlighting diverse styles and emerging artists. To further support budding talent, Tiger Baby Records is launching the "City Sessions" initiative, in partnership with Mumbai’s Island City Studios. This program will offer a platform for artists to experiment and collaborate in a dynamic environment.
"Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Kagti, and Tewari, who have an exceptional track record in music and creative storytelling," said Sony Music Entertainment India managing director Vinit thakkar.
"Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine," commented Tiger Baby Films co-founder Zoya.
"This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience," added, Tiger Baby Films co-founder Kagti.
"Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely," said, Tiger Baby Films singer-songwriter & music supervisor at Tewari.
