Mumbai: Super Cassettes Industries (T-Series) president of global marketing and media publishing Vinod Bhanushali has resigned from the company after serving it for 27 years. He has announced his plans to pursue his entrepreneurial dreams and is setting up a boutique content company.

“Having literally started my career at T-Series, it’s an emotional moment for me as I leave the company,” he said. “Whatever I know about music and films, I have learnt it all during my sole long innings in this company. I’ll forever be obliged to my mentor, Gulshan Kumar Ji, and Bhushan Kumar.”

Bhanushali led the marketing of over 1,000 films and was instrumental in making T-Series as India’s largest music company, one of the largest integrated motion picture studios, and creating and building the world’s biggest YouTube channel with over 190 million subscribers.

As he embarks on an entrepreneurial journey, Bhanushali added, “I’ve always worked like an entrepreneur, taking all decisions which were good for business, growth of the company and also for the people who work there. And BK (Bhushan Kumar) supported all my decisions. I’m excited to start something of my own, which I will announce very soon."

Bhanushali had started his career as a clearing and forwarding agent at the Mumbai Customs Docks, before shifting to the entertainment business by joining Sahara Studios as an associate junior worker. A chance meeting with the late Gulshan Kumar in November 1994 became a turning point in his life when he joined T-Series. Since then, Bhanushali has been the driving force of the music company.

He was also the co-producer on several Bollywood films like 'Kabir Singh', 'Batla House', 'Saaho', 'Thappad' and 'Tanhaji: The Unsung Warrior'.