Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled "Nayi Aawaaz, Naye Andaaz," premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.
The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.
At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.
Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”
Zee Entertainment Enterprise Ltd chief growth officer - digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, "The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike."
Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, "Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”
