Mumbai, August 12: 92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day on August 7th, as part of its innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of 92.7 BIG FM to 92.7 Rangeen FM, to promote the latest colorful features of the Nokia handsets. The radio road-block saw execution in multiple local languages across the robust 45 station network of 92.7 BIG FM. Recently executed, the day long spike saw excellent traction amongst consumers, who interacted and engaged with the product on a more personal level through the effective mode of radio.

With a clear brief from Nokia seeking out-of-the-box and distinctive innovations for its latest campaign, the team got thinking on how they could offer maximum value to the brand, ensuring high engagement with audiences while keeping with the quality of the programming