MUMBAI: News may change by the hour, but in Bengal, the top channel barely budged. ABP Ananda ended FY 2024-25 with a knockout 29.5 per cent market share, claiming the number one slot in West Bengal's Bengali news scene. According to BARC (ABC 15+, Full Day), it was 10.5 percentage points ahead of its nearest rival, News18 Bangla.

For 48 out of 53 weeks, the channel sat smugly at the top, leaving competitors to play musical chairs beneath it. Even Week 14 of FY 2025-26 kicked off strong, with ABP Ananda holding 27.9 per cent share. Clearly, the throne isn’t up for grabs just yet.

Behind the big numbers is a programming cocktail that’s resonating across Bengal. From the prime-time punch of Ghanta Khanek Sange Suman to the debate-driven Jukti Takko, ABP Ananda keeps the conversation relevant. Meanwhile, specials like Sera Bengali and Khaibaar Pass have added spice to the line-up, appealing to cultural sensibilities beyond hard news.

Election sagas, Durga Puja marathons, and economic updates—ABP Ananda covered them all and did it with a consistency that kept viewers locked in. With 90 per cent of the fiscal year spent at number one, the channel hasn’t just built reach; it’s built trust.

Here’s the final FY 2024-25 leaderboard:

.  ABP Ananda: 29.5 per cent

.  News18 Bangla: 19.0 per cent

.  R. Bangla: 15.6 per cent

.  TV9 Bangla: 13.2 per cent

.  Zee 24 Ghanta: 9.3 per cent

And Week 14 of FY 2025-26 is off to a similar tune:

.  ABP Ananda: 27.9 per cent

.   News18 Bangla: 23.9 per cent

.   R. Bangla: 14.6 per cent

.  TV9 Bangla: 11.1 per cent

.  Zee 24 Ghanta: 10.7 per cent

As for what’s next? More interactive formats and community-driven storytelling are on the agenda.