Mumbai: ABP News returns with its show on personal finance “Fund Ka Funda.” The show started airing on 1 May at 1.30 pm every Sunday for 30 minutes.
Mehraj Dube will be leading the show as the anchor. He has anchored popular shows like “Money Mantra” and “Sabse Bada Rupaiya” for NDTV channels. An ISB MBA, Dube is currently head of marketing of ABP Live and trade marketing.
The show is focused on providing a thorough analysis about personal finance to the general public, in a simple yet comprehensive manner. It will cover the week's major investment news and analyze its implications. The areas of key discussions during the show would be upcoming IPOs, impact of big government decisions on investment, and whether real estate prices currently are rightly valued or not.
“In today's world, financial literacy is a highly debated topic, and we are glad to be partnering with ABP News as the channel cares about its audience and is consistently trying to bring awareness for their benefit,” said Dhanu Group founder and managing director Sachin Kumar. “I am confident through this show the general public will benefit immensely as they will get to connect with investment experts.”
“I believe the Fund Ka Funda programme would be a great way of educating millions of people in one go,” said FundsIndia CEO Girirajan Murugan. “I congratulate ABP news in this effort of theirs to spread financial literacy and I am glad to be a part of this step toward creating a more financially literate India."
The show will host guest, Valueresearchonline.com CEO Dhirendra Kumar who is a well known voice in the mutual fund sector. Previously, he was an investment counsellor in the news genre, appearing on Star News “Fund Ka Funda” from 2004 until 2010. He also contributes to The Economic Times and Dainik Jagran, as well as publishing financial periodicals and news portals.
According to a survey, 330 million people shopped online in the year 2020. However, only a small fraction of that number of people invest online. “ABP News believes that there is a large number of audiences waiting to invest their money at the right place with the guidance of an authentic source,” said the statement. “ABP News’ Fund Ka Funda plans to connect with this audience and provide them with valuable insights that will help them invest their money at the right place.”
