MUMBAI: Expanding its existing footprint and reach, ABP News Network has launched a brand-new 24-hour Hindi news channel ABP Ganga, catering to the states of Uttar Pradesh & Uttarakhand. A channel dedicated to delivering the most relevant news for the region, at par with national standards and with a viewing experience previously unseen in this segment. By extending its presence in the largest and politically the most influential Hindi speaking region of India, ABP News Network is poised to take a massive leap in strengthening its regional presence and delivering great value to both viewers & advertisers.

Apart from setting a new benchmark in regional news television, ABP Ganga will also benefit from, and carry forward the strong & rich legacy in principled journalism of the ABP News Network which has market leading channels in 3 other languages, namely, Bengali (Ananda), Marathi (Majha) & Gujarati (Asmita), apart from its national Hindi flagship ABP News. 

The tagline of the channel is “Khabar Aapki, Zubaan Aapki”, which creates the perfect connect with the people of this region, offering them relevant local news with national standards and aims to relate with the people of these states, along with their sentiments & issues. The programing lineup is focused on delivering a true ground connect with the viewers, apart from having as part of its lineup debates, election special shows and prime time news bulletins. Under the election umbrella brand ‘2019 ka Agneepath’, the programming will comprise of shows like “Sinhasan 80”, “Charcha Garam Hai” and “On Ground Conclaves”. 

Commenting on the launch of ABP Ganga Mr. Avinash Pandey, CEO, ABP News Network said, “It is a matter of great pride for us at ABP News Network as we unveil our latest offering – ABP Ganga for our esteemed viewers of Uttar Pradesh and Uttarakhand. Together, both states comprise 16.5% of India’s population, hold 15% of the total seats in Lok Sabha and contribute around 8.4% to India’s GDP – giving us an opportunity to serve viewers in these two states. With the onset of the elections, our aim is to keep our viewers informed and address local and social issues with our extensive programing lineup.”