MUMBAI: Star Gold's high seems to continue with the success of the unique 'Gold Premiere' of Garv. The channel has now lined up a similar premiere of the new movie set for release on 23 July - Asambhav.

Star Gold will show an exclusive 15 minutes of the movie a day prior to its release, that is 22 July at 8 pm.

Asambhav stars Arjun Rampal, Priyanka Chopra and Naseeruddin Shah. Star Gold has tied up with the film as its official TV partner for television promotions on the channel.

This is the second time now that a full 15 minutes of the film will be screened to give the viewers a chance to sample a film that is yet to be released. The show will be anchored by Dipanita, who is also starring in the film.

Star Gold has also weaved a contest around the film where viewers will not only get a chance to decide what they think of the new film but they can also win tickets for the opening Sunday show by sending an SMS to 7827. The contest is open to viewers in 14 cities.

Another contest that is already on air is the 'Catch the Gold- Asambhav Contest' which lets viewers use their imagination to say what according to them is 'asambhav' (impossible). The one with the most whacky answer will win a trip to Switzerland for five nights six days for a couple. Viewers can participate by sending 'Catch' as an SMS to 7827. The last date for receiving entries for this contest is 23 July.