MUMBAI: The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development and subscriber adoption, reports global research firm In-Stat. The study reveals that the region's broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world.

"With IPTV, incumbent telcos have the opportunity to fundamentally change their broadband customers' video service experience from the traditional video clip streaming and downloading model," says In-Stat analyst Bryan Wang. "IPTV is expected to be the real killer application in the telcos' broadband services portfolio that will increase ARPU and preserve user stickiness."

A recent report by In-Stat found the following:

-- By 2011, the Asia/Pacific market is expected to reach 39 million IPTV subscribers.

-- Total IPTV revenue in the region will reach US$8.1 billion by 2011.

-- Providers will need to find a unique approach to packaging and bundling in order to attract customers and maintain a competitive edge. As a result, most IPTV service providers have strategically integrated services in their triple-play bundled offerings.

The research, "Asia/Pacific IPTV Market: Hype and Hope?", covers the market for IPTV in the Asia/Pacific region. It contains forecasts for IPTV subscribers for the region and by major national markets, along with revenue for the region through 2011. It includes analysis of market drivers, challenges, and the regulatory environment. Also included is a look at specific conditions in major regional markets including China, Japan, Australia, South Korea, Hong Kong and Taiwan, states an official release.