MUMBAI: The annual Asianet Film Awards, which honour the best in Malayalam cinema, has entered its eighth year. This year's edition of the awards will be held in Thiruvananthapuram on 19 March.

Asianet will select the best performers from the line-up of artists, technicians and producers, based on popular votes and an in-house jury verdict. The winners will be announced on the channel on 11 March. Prior to the awards, the channel will telecast a curtain raiser on 19 March.

Asianet has roped in Ujala as the title sponsor of the event for the fourth consecutive time. The associate sponsors include Asian Paints, Anchor, Rasna, Godrej, Nestle, Horlicks and Rasna.