Mumbai: According to the latest Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data reveals that BBC News digital also continues to top the chart as the number one international news brand accessed on mobile in India.

The results indicate that BBC News is the number one news brand accessed online daily in the category of national and international news brands, not only by business decision makers but also by prospective car buyers, investors, sustainability-minded consumers, etc.

The survey further announced that BBC World News continues to hold the number one position among the international television news channels with India’s affluent audiences in the categories of c-suites, top management, in-charge of departments, automobile enthusiasts, interested in sports, and travellers.

Speaking of this milestone, BBC Studios director of sales, South Asia, and news Vishal Bhatnagar said, "It's delightful to see our world-class journalism continuing to reach affluent audiences in the crowded media landscape of India. This truly is a result of our commitment to analysing and examining the complex news and business stories that provide valuable information with which businesses can make informed decisions."

BBC News also maintains its position as the number one international online news brand in APAC, topping the chart among business decision makers and top management.