MUMBAI: The cricket bee has stung the newly launched private FM player Big 92.7 FM! The brand has signed up with 'Jimmy' Mohinder Amarnath, the 1983 World Cup match winner, to provide updates on the ongoing ICC Champions Trophy.

The ICC World Cup Champions Trophy kicked off 7 October and will continue till 5 November. Spout chewing gum has been roped in to sponsor the updates on Big 92.7FM.

According to an official statement, Amaranth will be offering regular cricket updates on Big 92.7 FM four to five times a day to provide a ringside update on the matches and players performance and even a few interesting tid-bits on the player’s and team’s performance. 

The show will be broadcast in Hindi on New Delhi station and in English on Hyderabad, Chennai and Bangalore stations. The brand is likely to launch in Mumbai, Kolkata and Bangalore in the coming weeks.

Speaking on the occasion, Big 92.7 FM COO Tarun Katial said, “It is our endeavour to create an edge and provide our listeners with exclusive entertainment. Cricket is a sport which unites the nation and it is our way of offering Big entertainment on Big 92.7FM. The credibility of Mohinder Amarnath gels with the Station’s aim of providing credible and relevant information to our listeners.”