MUMBAI: According to analysis conducted by S-Group, an Analytical arm of TAM Media Research, week 46 began with the Bihar Assembly Elections, followed by Diwali celebrations, Prime Minister Modi's visit to the UK and ended on a sad note with the serial blasts in Paris, France.
TAM data says that Hindi news genre in Hindi Speaking market saw a gain of 28.28 GRPs. In Hindi news section Aaj Tak led the genre with 35.54 GRPs followed by ABP News with 28.45 GRPs and Z News with 24.49 GRPs. India TV bagged fourth place with 23.44 GRPs and News Nation grabbed fifth spot with 18.76 GRPs.
IBN 7 with 13.54 GRPs bagged sixth berth. News 24 and TEZ garnered seventh and eighth spot with 11.78 GRPs and 11.18 GRPs respectively. India News stood at ninth place with 10.26 GRPS followed by NDTV India with 9.13 GRPs on tenth spot and DD News with 4.24 GRPs on eleventh spot. Live India and Samay stood on the twelfth and thirteenth spot with 3.68 GRPs and 0.83 GRPs respectively.
The English News genre witnessed a total gain of 3.91 GRPs. Times Now led the tally with 4.32 GRPs followed by NDTV 24x7 in second place with 2.38 GRPs and India Today with 1.94 GRPs. CNN-IBN bagged fourth place with 1.40 GRPs and News 9 with 0.73 GRPs garnered the fifth spot in the genre. News X stood at sixth spot with 0.72 GRPs against 0.75 GRPs in week 45. BBC World News and CNN bagged the seventh and eighth spots with 0.29 GRPs each.
The News genre saw a rise in viewership this week. The rise was contributed due to the rise in both Reach and Time Spent. Hindi and English News genres saw a 17 per cent and 44 per cent rise with respect to (wrt) the previous week, respectively.
The major stories this week were the Bihar Assembly Elections, Attacks in Paris and Prime Minister Modi's visit to the UK etc. These three stories together were given 54 per cent coverage in the Hindi news genre and 63 per cent coverage in the English News genre. Report on Diwali celebrations was also given decent coverage and received average viewership.
In the contribution of top stories to the news genre, 39 percent of viewership was devoted to results of Bihar Assembly Election, whereas PM Narendra Modi’s visit to UK got 17 percent of viewership. The serial blasts in in Paris received 6 per cent of viewership while others garnered 38 percent of the share in Hindi News genre.
In the English news genre, 47 percent of viewership was due to the results of Bihar Assembly Election and PM Narendra Modi’s visit to UK got 22 percent of viewership. The serial blasts in Paris received 8 per cent while others garnered 23 percent of viewership.
Amongst the three top stories, The serial blasts in Paris received higher viewership contribution from higher SECs- A/B, whereas Modi's visit to the UK had a higher skew from SEC D/E. Also, it was the news on Paris that had the maximum skew from male viewers.
There was a gradual drop in coverage of the Bihar Assembly Result news throughout the week. Modi's visit to UK witnessed the heavy coverage in mid-week. Post the serial blasts in Paris on Friday night, that news was covered heavily on Saturday.
