MUMBAI: One of the major television events in the region BroadcastAsia2004 takes place at a time when region prepares itself for a wave of digitisation in the industry.
To be held at the Singapore Expo from 15-18 June, the event will see broadcasters and industry experts exploring the latest electronic media initiatives. These range from media content production to management and delivery.
In addition audio, computer graphics, cable and satellite companies will showcase their latest products and services.
An official release informs that competition and rapid technological advancements has led to the proliferation of new services such as cable television and Internet enabled television, which are based on digitisation. Convergence between the telecommunications, computer and broadcast industries is also occurring. These developments have triggered a massive transformation in the traditional broadcast industry as broadcasters and players seek to improve their services and competitive ability.
In recognition of this, BroadcastAsia2004 will, for the first time, include a Digital Cinema Day on 16 June. Facility visits to one of Eng Wahs digital cinemas at Suntec and movie screenings are just a few of the activities lined up on Digital Cinema Day. Visitors can also attend important talks at the Asian D-Cinema Summit on 16 June.
At BroadcastAsia, some companies will exhibit cutting edge digital cinema technologies. Here, cinema operators, distributors, production and post-production houses can find the right tools for their transition to digitization and realise the business benefits and efficiency of digitisation.
A key participant this year is Microsofts TV Group, which is upbeat about prospects in the region. Microsoft TV Group's marketing director Ed Graczyk said, "BroadcastAsia is a key conference in the region and creates a conducive environment for us to network, form strategic alliances and find new markets to tap into. There is a lot of interest and excitement in the Asian market this year for our solutions and we are eager about the prospects of doing business with even more customers at BroadcastAsia this year."
Another company that will make its presence felt is Miranda Asia. It provides video infrastructure solutions for the broadcast and audio visual markets.
