Mumbai: Business Today TV will go live with Muhurat Trading on Diwali, 24 October, ushering in Vikram Samvat 2079, marking yet another significant moment for the India Today Group.

The channel's YouTube, Twitter, Facebook, and LinkedIn websites, as well as the recently updated www.bttv.in portal, will all offer access to the live simulcast. With this broadcast, Business Today TV takes a big step toward providing the young, active internet generation with equity market information and guidance that is far superior to what is now available.

At 6pm on Diwali, the live 90-minute broadcast of the lucky Muhurat Trading starts. India Today Group global business editor Udayan Mukherjee who is a seasoned markets anchor, would be in charge of the program. Siddharth Zarabi and Aabha Bakaya, two additional television veterans, will also return to markets and serve as the session's anchors.

Complementing this power trio are some of the biggest names in equity market analysis – First Global chairperson & managing director Devina Mehra, MK Ventures founder Madhusudan Kela, Envision Capital managing director & CEO and Kotak Mahindra AMC managing director Nilesh Shah, IIFL Securities director Sanjiv Bhasin, and Nirmal Bang Institutional Equities CEO Rahul Arora.

The high-powered panel is just a taste of what investors and traders can expect from Business Today TV in the future.