MUMBAI: Moving quickly to fill the vacancy left by the defection of its ad sales head to Disney, Rajat Sharma's India TV today announced the elevation of CF Moses as vice president sales.

In the last few months, Moses headed India TV's sales division in the western region. He replaces Sanjay Reddy, who helped set up the sales operations at India TV. Reddy recently joined Walt Disney Television International (India) as ad sales director.

Commenting on Moses' appointment, Sharma said, "Moses has successfully spearheaded our channel's sales activities for the western region in the last few months. His expertise at an all-India level will be extremely beneficial to India TV."

Moses has more than 11 years experience in time-selling and has been working in the media since the inception of cable and satellite (C&S) households in 1993. He has worked in the sales and marketing teams of channels such as NDTV, Sahara TV, Zee Telefilms, ETC and ATN.