In the highly competitive and dynamic business news genre, CNBC-TV18 continues with its consistent leadership and has emerged as India's No.1 Business News Channel as per IMRB's TGI India 2013 research.
The TGI (Target Group Index) study - an internationally syndicated product - covers an extensive database of more than 35,000+ respondents amongst 190+ towns in India, and is the most in-depth study on media & product consumption, lifestyle habits & psychographics.
According to IMRB TGI India's findings, CNBC-TV18 enjoys the highest viewership rate as compared to other channels in the English Business News genre. The channel has consolidated its top position ahead of its competitors by continuing on its trajectory of growth, with benchmark coverage and continuously raising the bar in the business news genre.
IMRB TGI India 2013 study reveals that CNBC-TV18 delivers more than three times viewers, who are professional Graduates/Post Graduates or PhDs, vis-?-vis other business news channels. The study also pointed out that more entrepreneurs are viewers of CNBC-TV18 as compared to viewers of other English business news channels. CNBC-TV18 viewers form three times the number of well-employed professionals who have higher disposable income, a prime requisite for serious investments, when compared with any other English business news channel.
Key IMRB TGI India 2013 study highlights for English Business News:
CNBC-TV18 has a 56% viewership, followed by NDTV Profit, Bloomberg TV and ET Now
46% viewers watch only CNBC-TV18. This is more than two times its nearest competitors
6 out of 10 viewers who invest regularly are CNBC-TV18 viewers
7 out of 10 viewers who watch TV in office are CNBC-TV18 viewers
CNBC-TV18 has more viewers who are better educated, entrepreneurs, career oriented with fast track career paths, affluent viewers & homeowners with higher disposable income
CNBC-TV18 viewers have higher indulgence in lifestyle products like LED TVs, high-end gadgets like laptops and mobile phones
CNBC-TV18 viewers are evolved, investment savvy and are well informed risk taker
Speaking on the TGI findings, Suranjana Ghosh, Marketing Head - CNBC-TV18 said "We have a 13 year legacy in English Business News and the strongest editorial team. The reason we've maintained our leadership is due to the content we offer and the stringent measures to ensure we deliver the best quality so that our viewers can depend on our news and use the information from our channel to make better business and financial decisions. IMRB's TGI is a well respected industry standard and we're proud to have such a reputed third party study re-affirm CNBC-TV18's leadership in the genre."
