MUMBAI: The recent research conducted by an independent organizationGoonj Labs, on news channel’s social media engagement during the latest Assembly Elections, has yet again proved that CNN-IBN, India’s No. 1 English News channel is the leader in social media space too. The channel’s popularity when calculated across platforms on Google Search, Facebook, Twitter, Google News, You Tube was 14% higher in comparison to the nearest channel on the counting day. CNN- IBN consistently receives more positive feedback than the rest.
In terms of interactions,Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN Lokmat is leading the pack, especially due to personal intervention and responses which come regularly. On the counting day, 67% people searched, read, or interacted with content related to Rajdeep(#AskRajdeep) in India.When it comes to interaction with opinion makersand influencers Rajdeep Sardesai is the most popular choice, the popularity of Rajdeep was 73% more than the average for English News editors and a staggering 35% more than his nearest competitor, also Rajdeep Sardesai received 95% more than Arnab G. and 33% more than Barkha Dutt.
In terms of positive interactions on social media, Rajdeep Sardesai is the most popular choice with 60% more positive interactions than the average for the English News editors.On the election results day, Rajdeep Sardesai was the most sought after English News editor on social media; not only in terms of volume but also in terms of positive comments and interaction with influential individuals.
CNN-IBN, the most watched English news channelof the Countryleads other channels in positive conversations and interactions in social media space; the channel has 64% more positive conversations than the category average for English News. On the day of announcements, CNN-IBN had the highest share of conversations compared to other English news channels (approx. 30% ahead), also on positive conversations and engagement, CNN-IBN is consistently ahead. In comparison to the rest, CNN-IBN is the most popular choice when it comes to the influential people on social media;the popularity of CNN-IBN among influencers is 56% more than the category average for English News.The popularity of CNN-IBN was 48% more than the category average for English News.
The result from the report by Goonj Labs has proved that, CNN-IBN & Rajdeep Sardesai were hands down Winners on Social Media Space during Assembly Elections.
