MUMBAI: CNBC Asia Pacific has appointed Gregg Creevey as its senior vice president, distribution and channel strategy, effective 19 July 2004.
A television industry veteran with extensive experience in the Asia Pacific region, Creevey will oversee subscription-based sales of CNBC Asia Pacific networks for distribution within the territory, and establish mobile (it is not just the Star Group that is gung-ho about the potential of wireless telephony) and syndication strategies.
Creevey will also be responsible for expanding network and programming distribution to terrestrial broadcasters, commercial establishments, financial institutions, hotels and airlines across the region. Additionally, Creevey will be working closely with CNBC's strategic partners to improve the brand's presence in all of the markets that the channel serves. He will also oversee CNBC's distribution of the MGM channel in the region.
Creevey has over 16 years of experience in the Asia Pacific broadcast industry, and was previously one of the longest standing and most experienced executives at Turner International. Most recently the senior vice president, network distribution and content sales, for Turner International Asia Pacific, Creevey spearheaded several successful initiatives, including the implementation of a dedicated CNN service in Japan, negotiating for CNN to be the first licensed foreign retransmission cable channel in Korea, and identifying the first mobile content deals for Cartoon Network in Asia.
A pertinent aside to Creevey's move to CNBC is that the outflow of key personnel that Turner has been witnessing in the recent past is not just restricted to India. Turner India's executive director, strategic marketing Nikhil Mirchandani and research director Pradeep Hejmadi have moved to National Geographic and Nickelodeon respectively.
"Gregg Creevey's experience is second to none in terms of developing and executing fee-based strategies for well known television brands in Asia," said Alexander Brown, president & CEO of CNBC Asia Pacific. "His charter will be to execute an aggressive network distribution strategy to further penetrate the Asia Pacific markets, particularly in regions such as China, Japan and Korea. With his in-depth understanding of the industry and the region, Gregg will be a tremendous addition to CNBC Asia Pacific's senior management team. We are confident that his leadership will further strengthen CNBC Asia Pacific's position as the region's leading business news broadcaster."
