MUMBAI: BBC Worldwide has appointed Darren Childs as the MD of BBC's global TV channels.

He is currently Sony Pictures Television International senior VP. He takes up his post at the BBC later this year. He will lead the further expansion of the international channels business of BBC Worldwide. The channels business has been identified as one of the key areas for growth by the BBC Worldwide Board. Childs reports to BBC Worldwide CEO John Smith.

The position was newly created as a result of the restructuring of BBC Worldwide into six divisions - TV Channels, TV Sales, Magazines, Children's, Home Entertainment and New Media.Smith said, "It is fantastic for us that Darren joins BBC Worldwide at a really exciting time. His experience and insight will help to maximise the potential of the expertise in our channels teams and of our strong brand image worldwide, and we look forward to seeing expansion in the business over the coming year."

Childs said, "This is a great opportunity to be involved in the expansion of BBC Worldwide's network of channels as well as the continued success of the existing portfolio of wholly owned and JV channels. I am delighted to be joining a team that has already achieved such considerable successes around the world, and to also work closely with the BBC's JV partners. With such a strong brand, together with some of the best content available, the business is well positioned for continued growth in the global marketplace."