MUMBAI: MTV Asia-Pacific president Nigel Robbins has announced that Dave Sibley is MTV Australia MD.

Sibley will be responsible for leading the charge of MTV and VH1’s businesses in both the pay television and digital media worlds throughout Australia and New Zealand, as well as sit on the board for Nickelodeon Australia, a joint venture between MTV and XYZ Entertainment. Sibley takes up this post in July.

Sibley has a decade of service with MTV International, having most recently served as senior VP and GM, international marketing partnerships in London. In this role, he pioneered the marketing partnerships model, a concept born of Sibley’s belief in the need for a more creative and innovative approach to client engagement with brand media. MTV is now acknowledged across the globe as a leader in this field.

Robbins says, “Dave’s leadership history with MTV Networks makes him an ideal choice to take the charge and continue to develop our businesses in Australia and New Zealand, as well as capitalize upon the brands’ momentum and growth. With MTV’s profile at an all time high and VH1’s growing fan base, Dave’s appointment comes at not only an exciting time for our company but a high-growth period for the pay television industry as a whole.”

Sibley says, “To take the reins of a business as robust as MTV Networks Australia during this time of growth is a real thrill, and I’m very excited about helping further the connection MTV and VH1 have with their audiences, advertisers and business partners. MTV now has truly established itself in Australia as the premier brand for youth, thanks to the commitment of a very talented team. I’m looking forward to capitalizing on this trajectory and taking our businesses to the next level of growth.”

Sibley will report directly to Robbins and be based at the company’s Sydney headquarters.