Mumbai: The results of the fourth annual/57th e-auction of MPEG-4 slots of DD FreeDish for the period from 1 April 2022 to 31 March 2023 are out with a comparatively more number of channels.
Starting at a reserve price of Rs 50 Lakhs, 12 slots were sold at an average slot price of Rs 1.27cr. The highest bid price was Rs 1. 6cr. Total 11 slots were sold in the third annual auction.
Indicative of the increasing popularity of DD FreeDish, apart from more channels, the highest bidding price and the average revenue per slot for this auction have also gone up in comparison to last year. Registering a rise of 42.7 per cent, the average bid/revenue per slot has gone up from 0.89cr last year to 1.27cr this year. The highest bid price has gone up by 42.85 per cent from 1.12cr to 1.6cr.
Among the applications received for e-auction from channels of different genres, 12 channels have been allocated the MPEG-4 slots on DD FreeDish. These include Aastha Bhajan, Bflix Movies, Chardikala Time TV, India News UP/UK, News 18 UP/UK, News 24 Think First, News India 24X7, News State UP/UK, Raftar, Samay, Sudarshan News, and Swadesh News.
The channels will be on air on DD FreeDish from 1 April 2022, post the completion of formalities.
